Newspapers’ Digital Apostle

21 Dec

From the New York Times, Nov. 13, 2011:

Last week, John Paton met with executives of the MediaNews Group, the second-largest newspaper chain by circulation in the country, home to papers like The Denver Post, The Detroit News, The Salt Lake Tribune and a broad swath of dailies throughout California, including The San Jose Mercury News.

Mr. Paton was given control of MediaNews by its owners in September based on his success operating the smaller Journal Register Company after it emerged from bankruptcy in 2009. Among other feats, he increased digital revenue by over 200 percent in his first full year as chief executive.

According to Mr. Paton, his new employees at MediaNews were hoping to discern the silver bullet that would enable them not only to survive, but prosper. Instead, he worked his way through a detailed presentation about outsourcing most operations other than sales and editorial, focusing on the cost side that might include further layoffs, stressing digital sales over print sales with incentives, and using relationships with the community to provide some of the content in their newspapers.

>MORE

Also check out the Q&A with John Paton.

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